Generate a free audit covering wasted spend, search terms, bidding, campaign structure, tracking and growth opportunities — delivered as a clear, prioritised report.
Read-only access · No credit card · Report in under 24h
Wasted spend detected
$8,420/mo
High-intent terms missed
37
Estimated upside
+42% ROAS
Trusted by performance teams at growth-stage companies
What the audit checks
Every audit covers the levers that actually move performance. No vanity metrics, no fluff.
We mine your search-term report to flag irrelevant traffic and recommend negative keyword lists that recover budget immediately.
Identify low-intent clicks, mismatched match types and underperforming placements draining your budget.
Audit Smart Bidding, tCPA and tROAS configuration against your conversion data depth and goals.
Review SKAGs vs themed ad groups, Performance Max overlap and search/shopping/PMax cannibalisation.
Validate tags, enhanced conversions, offline imports and attribution model so optimisation runs on clean data.
Uncover untapped keywords, audiences, geos and asset variations to unlock the next stage of scale.
Example audit findings
Here's a sample of what a real audit report looks like — every finding ships with a recommended fix.
412 search terms across Brand and Generic campaigns are triggering on competitor and informational queries with 0 conversions in 90 days.
Recommended fix: Add 38 negative keywords and split brand from non-brand traffic.
PMax is winning 64% of branded queries that previously converted at lower CPA on exact-match Search.
Recommended fix: Add brand exclusion list to PMax and reallocate budget.
Conversion lift is undercounted by an estimated 14–22%, weakening Smart Bidding signal.
Recommended fix: Enable enhanced conversions for web and validate via Tag Assistant.
Competitor coverage analysis reveals commercial-intent terms with low CPC and strong relevance to your top landing pages.
Recommended fix: Launch a tightly themed campaign with dedicated ad copy.
How it works
STEP 01
Grant view-only access to your Google Ads account in under two minutes. We never modify anything.
STEP 02
Our specialists combine automated analysis with manual expert review across all six pillars.
STEP 03
Receive a prioritised PDF report with findings, estimated impact and recommended fixes — yours to keep.
Credibility & results
Our team has audited over 800 accounts across e-commerce, B2B SaaS and lead generation — from $5k/month challenger brands to $2M/month enterprise spenders.
"The audit paid for itself ten times over in the first month. The negative keyword recommendations alone recovered $11k of monthly spend."
"Honest, specific and zero sales pressure. Best audit we've ever received — and we've paid four-figure sums for worse."
FAQ
Join the performance teams using our audit to recover wasted spend and unlock their next stage of growth.
No credit card · Read-only access · Yours to keep